For the many thousands of school children who struggle to cross busy roads in safety, help may be at hand in the shape of a do-it-yourself, pop-up zebra crossing that can be installed in less than a minute.
The pop-up zebra crossing was developed by the Environmental Transport Association (eta.co.uk) at the start of Green Transport Week 2012 in support of parents in London who were told by their local council that there was no need for a new zebra crossing on the busy road outside the local school.
Estimates of the cost of having a real zebra crossing installed range from £12,000 to over £100,000. The DIY crossing costs less than £50.
Over 2,500 children were killed or seriously injured on British roads in 2010.
For more information about the ETA, please call 0800 212 810 or visit the website of our campaigning wing, http://www.etatrust.org.uk