How To Find a Niche For Your Travel Blog or Instagram
When you think of your job as a travel blogger, it’s ultimately to provide value to your readers. It’s normal human behavior to want to talk about lots of different topics, but in order to be a successful travel blogger or influencer, you need to consider perfecting your niche.
Think of all the successful travel bloggers you love and look up to. Are they talking about tons of different topic, or really zoning in on a few in particular? 9/10 – they have travel as the umbrella, but are focusing on 2 or 3 sub niches (adventure, culinary, motivation)
If you’re using SEO tactics to drive traffic to your blog, you want to ensure that the person that comes to your blog for the first time, knows what to expect. If you have posts on motherhood, travel, fitness and fashion, you will most likely lose them as a loyal follower. While they may be interested in all these topics, they found your site via search, and are looking for more topics that cover this area.
In today’s video, I’ll talk more about why getting niche will transform your travel blog or instagram, and tactics on how to get started!
Relevant Blog Post: https://sidewalkerdaily.com/travel-blog-niche/
Sidewalker Daily is committed to bridging the gap between travel brands and content creators by providing unparalleled support and educational resources on best industry practices. As experts on both sides of the equation, we’re dedicated to brands and creators equally and will always strive to facilitate partnerships that are a win-win for all involved.
Over the years we have helped brands manage their influencer marketing strategies and have helped influencers. We highly encourage you to look into out how we’ve been so successful:
Free Resource Library
Press Trip Program
Private Facebook Group (please note, this group is only for travel influencers and bloggers. No brands allowed)
We also offer one on one Private Coaching Sessions with our co-founder, Nina Zadeh